How to Write a Motion Graphics Design Or Animation Treatment

Most important factor you will write on any treatment is the name of the project, therefore it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about ANIMATED COVER ART all facets of the project including the people involved, phrase, reference material, technical aspects or limitations, audio preferences and project working titles. These notes helps when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or phrase that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, philosophy or approach to care is a vital and succinct 2 or 3 line part, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this part will ‘grab’ the reader immediately and modify their interest, wanting to read all of those other document.

The Writing Style

The use of detailed language is an important the main art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being detailed and to the point. An extensive use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the time scale, atmosphere and subject material of the screenplay. The Director might use quite detailed words in a brief like, dark or relaxing, ensure to re-use these words in your treatment and start being active . of your to help expand embellish. For example; dark foreboding blackness, or relaxing, back jarring finale.

Don’t repeat the same word too many times, and think of alternative ways to describe the same or similar the main project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio room logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will likewise help ensure your opinions stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to change your treatment or take sentences for lso are purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The concept

This is the main body of text where you can weed out the idea in more detail. It is important to ensure that this part is easy to read and to the point. Make use of this the main treatment as an easy way of quickly describing all of those other information that you eloquently handled on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.


Consider including images to assist your concept.

You will probably be desigining a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can certainly help the reader to understand what you say. Positioning the images is also important, breaking up the sentences can lose the readers flow, so try adding an image or series of images under a part.

Using a large image under the Introduction can act as a real eye grabber for all of those other document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another opportunity to showcase your work and give the client every confidence in your capacity to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, model or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped emotions to make it straightforward for the client to explore your references without having to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of care should be very informative, very brief and extremely clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand what it really will take to offer the finished result. You will be able to change your thinking with kit later, but at least as of this early stage you have greeted the idea with a way of technically creating your masterpiece. This part will also illustrate your capacity to handle both facets of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which computer applications are you gonna be using and any kind of specific plug-ins or presets that are relevant. Also look at the amount of object rendering time and hardware which will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound clips can definitely bring animation and video alive and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly fabricated videos and describe the tone and atmosphere that the music will bring to mind with your looks.

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